Reputation is called “the new currency’ and as a person, a city, a country, an industry and an organization’s biggest asset and risk, since the loss of it is dangerous.
Reputation is an amorphous subject. It permeates everything we do. Whether you are a doctor, a businessperson, an employee, a scientist or clergymen, you have a reputation. That reputation is created through your behaviour and performance and is hard to build, sustain and protect.
To use an example ”If you lose your good name, who will trust you, or to look at it from another angle – “Your name will arrive at a destination long before you do, so best make sure you have a good name”, so the old adage goes. As Socrates (469 BC – 399BC), the philosopher said ‘Regard your good name as the richest jewel you can possibly be possessed of – for credit is like fire; when once you have kindled it you may easily preserve it, but if you once extinguish it, you will find it an arduous task to rekindle it again. The way to gain a good reputation is to endeavour to be what you desire to appear.”
Through my work, I sensitize and persuade individuals and audiences to take their own and their organization’s reputation seriously. I understand business reputation, how it is built, sustained, protected and repaired and know how to convey that so that audiences can fully grasp and understand their role in protecting this asset against unnecessary risk.
As a trusted adviser, I provide the following advisory services:
Stakeholder Reputation Management Advisory Services
I work with clients to profile stakeholders and establish ways and means to better engage, communicate and create a working and lasting relationships with them. Services range from coaching executives how to deal with stakeholders to gap analysis and the facilitation of workshops to raise understanding of stakeholder management.
I work with clients to protect them against reputational risk. Services include the provision of strategic advice, diagnosis of issues, problems and incidents as well as the design and writing of reputation risk management frameworks, policies and procedures – See the work I did for Vodacom.
Crisis Management & Communication Consulting
Crises have two components namely the perceptual and reality aspects of the crisis.
Crises can happen anywhere anytime and often happen when we least expect them. Some crises fizzle out, whilst others can get a life of their own and seriously disrupt or challenge a businesses’ continuation.
A Crisis contains the highest potential to destroy a company’s reputation, brand and share value. How a company reacts and communicates, improves perceptions and speeds recovery.
I work with a client BEFORE, DURING and AFTER a crisis on all aspects with the ultimate objective: To protect the Company’s Reputation and maintain its hard-earned integrity.
I work with organizations to build their crisis management capability. This may entail :
- The writing and development of crisis management plans,
- Crisis communication protocols,
- Strategic advice,
- The coaching and counselling of leaders and;
- Training of Crisis team members and;
- The auditing of existing plans. (Plans range from emergency response plans to detailed communication plans).
Organizational Development & Management Consulting
I provide general OD & management consulting services to organizations and professional consultancies ranging from strategic planning advice, performance enhancement, strategic communication to marketing assistance and social media strategy implementation.
Consulting Assignment Examples
The partial list of consulting examples below shows the range of capabilities that I bring to the table:
Large Scale Project Example: The South African Census 2011
I provided strategic advice & training as well as developed and wrote the Crisis Communication Management plan for the 2011 South African Census (Statistics SA).
Statistics SA needed a Crisis Management Capability during the 2011 Census that would assist the Senior Team to protect the organization fine reputation by being able to respond effectively & efficiently to incidents, issues, requests and potential crises.
I assisted the Department over a 4 month period to develop and implement a Crisis Management & Communication Response plan and protocols which was supplemented with the training of senior executives and managers in Crisis leadership and Crisis Communication management skills as well as on-going coaching and rendering of advice.
There was a significant improvement in the incident and issue reporting and potential Reputation Risk was mitigated effectively & efficiently. Potential crisis events were minimized through anticipation and appropriately communicated and handled with minimal negative publicity and reputation fallout.
The Design and Writing of a Reputation Risk Strategy
I assisted the Risk Committee of an international telecommunications firm (Vodacom) to design, develop and write a Reputation Risk Management Framework and embed it into their Enterprise Wide Risk Management system. This process included action and literature research as well as interviews with key executives and the identification of potential reputation risk incidents.
In addition to that, I provided strategic input to a number of organizations including four banks on their Reputation Risk Management strategies.
Provided strategic counsel and executive support related to employee, media and other stakeholder reputation management issues to a wide variety of organizations over the past 24 years.
Reputation -Focused Speaking, Training & Development Interventions
The Research, development and delivery of more than 125 conference presentations in 17 countries based on client needs, research & briefs inc. China, Australia, Singapore & Malaysia
The Design, Development and delivery of a variety of training courses, policies and procedures aimed at building, sustaining, protecting and restoring corporate reputation. I have facilitated more than 25 Stakeholder Reputation Management Masterclasses that have been attended by senior management from Government & Industry in Southern Africa, and have trained more than 23 CEO’s in reputation strategy matters.
I have facilitated sessions on Stakeholder Reputation and Crisis Management at UCT(EDP), GIBS, Monash and the University of Johannesburg.
Occupational Health & Safety Compliance
I have provided Health & Safety management legislative training and audit services for more than 23 years on behalf of Scott-Safe, an Occupational Health & Safety Compliance agency that is ISO 9001: 2000 certified and registered as a Proudly South African firm.
Auditing and Research Related Services
I have conducted Employee Stakeholder Perception Audits in conjunction with overseas consultancies in the alluvial diamond and gold mine industries.
Professional Services Marketing
I have provided consulting advice and insight to many consultancies with their strategic consulting marketing approaches and plans. I have facilitated Marketing your Consulting Practice workshops for 23 years.
Because your Reputation Matters, I am available to assist you to build, sustain and protect your hard-earned reputation.
Call me with your need and I will try and assist. If I cannot help you, I will signpost you to someone who can.