Why your Marketing must be Consistent and Indirect

In the book “High Income Consulting” by the late Tom Lambert, the author had the following to say:

“The so – called window of opportunity is open only briefly as an organisation’s priorities change. When a potential client recognizes the need for services which you supply, yours must be the name they know. Your marketing, therefore, must be CONSISTENT and INDIRECT, aimed specifically at making you well known to ALL your prospective clients”.

In my years of helping business owners and professionals discover ways to grow their business, I’ve seen many who sat around waiting for rain. They would wait by the phone, hoping a prospective client would call or come to the business. Their attitude seemed to be a combination of passive hope and resignation. They hope someone will do business with them. They hope that others will initiate contact with them. They seem resigned to whatever business floated their way.

Others, including some of the most successful, took positive action “to make it rain”. These are the ones who made calls, ran ads, got out of the office to make their own contacts. Through their activity, these business professionals created opportunities for new business.

Marketing by definition is a system implying that it should be all of the above. You have to find methods that will work for you in the long term and in the short term, using vehicles ranging from public speaking engagements to suitable audiences to using Social Media to your own advantage.

My Marketing your Consulting Practice workshop on the 27th June will provide ample opportunity for consultants to deepen their learning as marketing strategists and strengthen their consultancy marketing skills.

On the 27th June, I will facilitate my Marketing your Consulting Practice and Expertise workshop. This workshop is ideal whether you are new consultant, a seasoned professional services provider, a business practice and/or business development manager or a junior associate hoping to become a senior partner in the business, or just interested to gain knowledge of practical do it yourself marketing techniques.

This intensive one- day workshop is based on more than 25 years of international and local research amongst consultants, professional service providers and business development managers, and takes an in-depth look at what works and doesn’t work in professional services and consulting marketing. It incorporates the latest thinking on social networking and inbound marketing, and it’s goal is to help you market your consulting practice and expertise successfully and elegantly, helping you – saving you time and money.

Date: July 26, 2014
Time: 8.30
Event: Marketing a Consulting Practice
Sponsor: Deon Binneman
27 11 4753515
Venue: Protea Hotel, Midrand
Location: Midrand, Johannesburg
Public: Public

Look out for my Hashtag #MYP

Look out for my hashtag #MYP on Twitter and other social networks.

I  share thoughts on how to market and sell professional services such as consulting and training. I also share tips, hints and nuggets of wisdom that will hopefully help you on your marketing journey of your knowledge and services and building a favorable reputation.

The idea for this emanated from a workshop that I facilitate about 3 – 4 times every year called “Marketing a Consulting Practice 

The next one – 27th June in Johannesburg.

Why you have to constantly work on your Reputation: Admiration is a very short-lived passion, that immediately decays upon growing familiar with its object; unless it be still fed with fresh discoveries, and kept alive by a perpetual succession of miracles rising into view. ~Joseph Addison

I am excited about presenting Stakeholder & Relationship Management for the 2nd time on the Barloworld Leadership Development Program at GIBS (The Gordon Institute of Business).

Date: June 11, 2014
Time: 13.30 - 16.30
Event: Barloworld Leadership Development Program - Stakeholder and Relationship Management
Topic: Stakeholder & Relationship Management
Venue: GIBS
Location: Illovo
Gauteng
South Africa

I also facilitate a 2 - day training on Stakeholder Reputation Management. More info - http://goo.gl/4jnrTb

I will facilitate an OHASA workshop for Health & Safety Representatives in Welkom on the 5th June.

Date: June 5, 2014
Time: 9.00 - 15.00
Event: Health & Safety Training for Representatives
Sponsor: Scott Safe
027 11 6752210
Venue: Goldfields Mall, Welkom
Location: Cnr Stateway & Buiten Streets
Welkom, Free State
South Africa
Registration: Click here to register.

I have been training Health & Safety to Senior management and Health & safety representatives for the past 18 years on behalf of a company called Scott Safe. This is something I feel passionate about. It fits directly into Employee Stakeholder Engagement.

Register for my Upcoming Reputation Management Training in Johannesburg

I’d like to invite you to attend one of my workshops that I will hold at the Protea Hotel in Midrand Johannesburg during June and July. These workshops will help you to do your reputation tasks faster and more elegantly.

On the 27th June, I will facilitate my Marketing your Consulting Practice and expertise workshop. This workshop is ideal whether you are a new consultant, a seasoned professional services provider, a business practice and/or business development manager or a junior associate hoping to become a senior partner in the business, or just interested to gain knowledge of practical do it yourself marketing techniques.

On the 1st July I will facilitate my How to Plan for and Manage a Product Recall Crisis. A Product Recall is a type of crisis that offers unique ethical, logistical, legal, communication and management decision making challenges. This information-filled one – day workshop is designed to give your organisation that professional edge when dealing with a crisis such as a product recall and will help your company to comply with the Consumer Protection Act.

And then,

From the 3rd to the 4th July I will facilitate my acclaimed Stakeholder Reputation Management Master Class. If you work in Corporate Affairs, PR, Communication and or Stakeholder Management, you will find this 2-day class worthwhile, thought-provoking and enlightening. Stakeholder Management has become crucial to Leaders and those responsible for Strategy in organisations, and is a fast growing career opportunity. Lots of studies show that the profiling and management of the stakeholder process is crucial to becoming an Admired Company.

If you act early, you can make use of the Early Bird Special available and save your company some money.

Click here for more information